Dr. Clemens Pirker

Vice President Intelligence at SWAROVSKI

Advanced Analytics in Marketing and Retail





Dr. Clemens Pirker is Vice President Intelligence at Swarovski’s Consumer Goods Business & part of the Strategy division. He has been driving Advanced Analytics initiatives over the last 5 years across various functional units in the Swarovski Group and built Analytics teams working in both – B2B and B2C settings.

Clemens obtained a doctoral degree in Social Sciences with focus on Marketing, Management Accounting and Statistics from the University of Innsbruck where he also studied International Business Studies. He  still teaches in Master of Science Programs, presents at International Conferences and publishes on Analytics, Digital Marketing & Sales Topics.