Marco Wüst
Head of Analytics at Raiffeisen Switzerland, Lecturer for The Data-Driven Organization
Marco Wüst is Head of Analytics at Raiffeisen, the third-largest banking group and one of the leading retail banking groups in Switzerland. More than 3.8 million clients place their trust in Raiffeisen and its cooperative values. Marco Wüst has worked at Raiffeisen Switzerland in various roles since 2007. Since 2015, he has been responsible for building and running the analytical CRM, and with it the data-driven optimization of sales and marketing activities across the entire Raiffeisen Group. He is also responsible for market research, digital analytics and business intelligence. With his team, he provides stakeholders across the Raiffeisen Group with data-based insights for operational and strategic decisions. Marco Wüst studied business administration at the FHS University of Applied Sciences in St.Gallen, specializing in business informatics as well as accounting and controlling, and graduated in 2004. In 2011, he completed a Master of Advanced Studies in Corporate Finance at the University of Applied Sciences and Arts Northwestern Switzerland (FHNW).
